Humbug

hum·bug play_w2(“H0320600″) (hmbg)

n.

1. Something intended to deceive; a hoax or fraud.

2. A person who claims to be other than what he or she is; an impostor.

3. Nonsense; rubbish.

4. Pretense; deception.

Stooge

stooge play_w2(“S0779300″) (stj)n.

1. The partner in a comedy team who feeds lines to the other comedian; a straight man.

2. One who allows oneself to be used for another’s profit or advantage; a puppet.

Beach Head

beach·head play_w2(“B0130100″) (bchhd)

n.

1. A position on an enemy shoreline captured by troops in advance of an invading force.

2. A first achievement that opens the way for further developments; a foothold: “It is not yet clear whether the ecologists will establish a beachhead in the economists’ carefully constructed intellectual empire” Peter Passell.

eg:- A down market is a great time for an emerging company to secure a beachhead against established players.